New License Agreement for Batallure Beauty

Batallure Beauty has entered into an exclusive worldwide license agreement with Robert Graham Holdings – for the creation, development, and distribution of fragrances and personal care products under the Robert Graham name.

Robert Graham’s sophisticated, eclectic fashion line was introduced in 2001. The American-based luxe lifestyle brand is known for using lots of mixed fabrics, trims, and embroidery. Designs are inspired by various elements including; vintage motifs, cultural statements in history, and even landmarks.

Robert Graham creates four menswear and women’s wear collections a year: spring, pre-fall, fall and resort. The collection consists of men’s sportswear, premium denim, footwear, furnishings, accessories, outerwear, and women’s sportswear.

Michael Buckley, Chief Executive Officer of Robert Graham commented:

“Signing a fragrance and personal care license was a natural development in the expansion of our product offering to reach a wider audience and truly communicate a cohesive brand lifestyle to our consumers. Batallure Beauty has demonstrated such a passion and belief in our brand, coupled with a tremendous expertise and knowledge in fragrances, I am confident that this partnership will be an exciting and successful collaboration.”

Sam Ghusson, Batallure President & CEO, added:

“Robert Graham is a perfect fit with our strategy to bring to market distinctive and aspirational brands with worldwide appeal. We plan an ambitious development schedule supported by sustainable marketing support to build a significant business.”